From Milwaukee to Green Bay
Oscar Car Rental is all Across Wisconsin - Now over 50 locations in all corners of Wisconsin
Oscar Car Rental Now available All of Wisconsin
50 locations in 10 months - Oscar Car Rental is celebrating a major milestone in its expansion across Wisconsin, reaching 50 active locations across Wisconsin less than a year after its launch in January 2025.
Both in the snowy winter and the warm summer months, demand has been strong across the state - with strong performance in cities like Milwaukee, Green Bay, and Madison. Oscar’s community based model, built on partnerships with local car dealers, has proven highly successful in smaller towns where major rental brands rarely operate.
By combining local trust and personal service with a seamless booking experience, Oscar Car Rental surpasses the competition and continues to redefine car rental in Wisconsin one neighborhood at a time.
Affordable, Accessible, and Local: Oscar Car Rental Now in All of Wisconsin
Meeting Growing Demand Across Wisconsin
Oscar’s rapid expansion comes as the company continues to experience strong and steady growth throughout Wisconsin. Since January , Oscar have now expanded to having more than 300 vehicles, as more local partners join Oscar and existing partners continue to expand their fleets.
The company’s partnership model ensures that every Oscar location is run by local experts, who know their community and provide friendly, personalized service. Oscar Car Rental keeps costs low, offering affordable rental options up to 30% cheaper than competitors — with no hidden fees.
Happy customers and locations praise the expansion
As part of the celebration, Oscar Car Rental reached out to several of its Wisconsin customers to learn about their experience with the company. The feedback has been overwhelmingly positive, with local customers highlighting Oscar’s easy and affordable rental process.
"... it was a great experience, with a nice and very helpful staff and affordable prices ... everything went smoothly, and I would recommend this place to everyone,” said Noah Miller, a customer at Oscar Car Rental in Marshfield.
The feedback from the locations was also very positive, with local partners highlighting the strong support and growth opportunities the partnership with Oscar has created.
Madison South Oscar location owner Luke Whetstone shared about the peak season:
“Our customers can always expect a smooth and stress-free experience, no matter what type of vehicle they need. We focus on great customer service and transparent pricing, ensuring everyone can find a rental solution that fits their needs.” ... it was absolutely amazing, we nearly didn’t have any vehicles left on the lot,” he added. “SUVs and 7-seaters are the favorites among our customers because of their practicality".
With a growing local reputation and consistently positive feedback, the Madison South branch is a cornerstone of Oscar’s Wisconsin network - combining the reliability of big brands with the warmth of small-town service.
Your everyday or business use starts, with Oscar Car Rental
Cars starts at just $39 /day and Pickup trucks at just $69 /day
Oscar Car Rental Drives Full-Speed Into Wisconsin - Now Serving the Entire State
The journey towards 50 locations
What started as a small car rental company quickly became one of Europe’s fastest-growing. After having expanded to five European countries, Oscar Car Rental took on the U.S. Starting in Wisconsin, from the very first local partnership, Oscar Car Rental’s community-driven model quickly took off, giving Wisconsin drivers something new: a local alternative built on trust, transparency, and convenience.
Each new location tells part of the story. From the quiet streets of Wausau to the lively neighborhoods of Racine, the Oscar sign has become a familiar sight - a reminder that car rental can be done differently.
The road to 50 locations has been powered by more than expansion goals; it’s been fueled by the people behind the wheel. Customers who wanted a simple, honest rental experience. Local partners who believed in a shared vision. And teams who worked tirelessly to bring Oscar closer to every corner of Wisconsin.
William Andersen, Head of International Business Development at Oscar Car Rental, sees the milestone as more than just a number.
" ...reaching 50 locations this quickly shows that our model resonates,” William said. “People don’t just want to rent a car - they want an experience that feels local, personal, and uncomplicated.”
As Oscar Car Rental continues its expansion westward, the mission remains the same: to make car rental accessible everywhere, from small-town main streets to major city hubs. The road to 50 may be complete - but the drive to reach every Wisconsin traveler has only just begun.
A record busy peak season in Car Rental
With more than 50 locations now open across Wisconsin, Oscar Car Rental experienced an unexpected summer boom. The company reports that cars were flying off lots faster than ever - with an average occupancy rate of over 80% during the high season across Oscar locations.
“This summer has really taken us by surprise,” said William Andersen, International Business Developer at Oscar Car Rental.
“We knew Wisconsin loved to travel, but the sheer number of bookings has exceeded all expectations. It’s been amazing to see so many locals and visitors hitting the road.”
SUVs and compact cars have been in especially high demand, with some locations running out of rental cars around major holiday weekends. The busiest period so far:
“With a laugh, William added, ‘Definitely the Fourth of July. At one point, it felt like half the state was renting from us.”
As Oscar continues to grow, the company credits its success to local partnerships and a simple promise - flexible, straightforward car rentals that make it possible for anyone to explore Wisconsin on their own terms.
About Oscar Car Rental
Founded in 2019, Oscar Car Rental’s mission is to make car rental easy, local, and affordable. The company partners with small and medium-sized car dealers who operate their own Oscar locations, providing customers with access to a diverse fleet of quality vehicles through an easy-to-use digital platform.
After becoming one of Europe’s fastest-growing car rental brands, Oscar expanded to the U.S. in early 2025.
Learn more or book your next rental at www.driveoscar.com.
For assistance, contact customer service at [email protected] or by calling +1 800-671-1889.
Interested in hearing more?
For more information, interviews, or media inquiries, please contact us at [email protected] to learn more about Oscar Car Rental’s major milestone.